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The site pgfs.com.au has the following in the web page, "Your success is our priority! PGFS is a long established, boutique financial services firm, best known for its commitment to the delivery of expert guidance." I observed that the website also stated " With so many investment options available, making the right choices is not straightforward." They also stated " Its no longer a simple case of . The Financial Planning Association FPA defines financial planning as the process of meeting your lifes goals through the proper . Throughout our clients various life stages. 105 153 Miller Street North Sydney NSW 2060." The meta header had investment advisors as the first keyword. This keyword was followed by financial planners, Adelaide, and superannuation which isn't as urgent as investment advisors. The other words the site used was advice. financial planning is also included but might not be understood by search engines.